Helen Trevorrow’s new thriller In The Wake is set in London’s PR world. Many a hatchet has been taken to a creative idea by clients, bosses and budgets but the creative environment of marketing-land is a hitherto unexplored landscape in novels.
We are all familiar with Mad Men’s stylised vintage New York agency. It’s clever but vastly different to the work world that we are familiar with. Perhaps it is because marketing is seen as being the true commercial heart-land of creativity. To set a story there presents difficulties because the people who dwell there are not always well liked.