Helen Trevorrow’s new thriller In The Wake is set in London’s PR world. Many a hatchet has been taken to a creative idea by clients, bosses and budgets but the creative environment of marketing-land is a hitherto unexplored landscape in novels.

We are all familiar with Mad Men’s stylised vintage New York agency. It’s clever but vastly different to the work world that we are familiar with. Perhaps it is because marketing is seen as being the true commercial heart-land of creativity. To set a story there presents difficulties because the people who dwell there are not always well liked.

In the age of bullish digital sales what is the future of customer experience in retail?  

Mel Drummond, Director at KVH Media Group, retail customer experience experts and media, marketing, and content specialists tells us what the future holds on the shop floor...

Media training – The top 5 things that the best media trainers teach you

You’ve got a great story and you’re about to get your five minutes of fame on the TV or, the radio or, perhaps even on an online podcast. You need to answer you’re interviewers questions but most importantly communicate what you are there to plug, don’t your waste your opportunity and don’t blow it by sounding wooden.

We need to work in a fast, efficient dynamic way and since partnering with MoneyPenny Green Row works more flexibly and efficiently than ever before. The key reason for this is because of way of working every call is answered 24/7 without being tied to the office.

Moneypenny has seen a surge in enquiries from small business owners and sole traders about its new telephone answering service following the introduction of the Department of Transport’s new policy on mobile phone usage which introduced a penalty of 6 points on your licence and a fine of £200 if caught using a handheld phone whilst driving.

W has launched a new corporate communications division, W Enterprise, which combines its media, tech, corporate, B2B and BrandLab clients under a single umbrella.

On the wall of the small boardroom at the London offices of Gleam Futures, a dozen or so fresh-faced twentysomethings beam out from framed magazine covers. Almost all the faces will be unfamiliar to anyone over 30, but for those who grew up online they are as recognisable as Ant and Dec or Nicole Scherzinger.

Best PR marketing agencies in Birmingham

The Midlands has a long tradition of combining industry with creativity, and that’s why you’ll find all the best media agencies in Birmingham. Being Britain’s second city, it has not only the talent and clout, but the audience that can turn a trend into an important influence. David Geary, Director of Tank Top Media told us “I think Birmingham is a great stage now for the marketing industry to thrive. Places like The Custard Factory offer great locations which attract talent to start in our industries. Effectively being the capital of the Midlands too, means we have a bigger pool of talent to access.”

JD Bracknell of experiential agency wemakestuffhappen gives us a 5 point checklist when planning and experiential campaign.

When you work on producing experiential events, it’s rare to do the same thing twice – but that doesn’t mean every time you begin a project you should start from scratch. Here are some basic rules you can follow to give your activation a greater chance of success:

2017 began in unimaginable style; Trump’s inauguration hypnotised us while the way forward after the Brexit continued to heat debate in parliament, boardrooms and kitchens. The global economy meanwhile, didn’t seem to be listening, as it surged ahead with a period of unexpected growth. The first quarter of 2017 has seen an unprecedented number of new agencies enter the market. We take a look at the best of the bunch…