GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads.
The 5 steps to get agencies back to work. Follow these 5 steps to get your marketing agency back open with a happy and safe team.
Zoe Ward-Waring is the Managing Director of Sunny Side Up Communications, which helps good brands grow sales, share and stature. She says....
A couple of weeks ago, I received a call from an industry contact that got me thinking....
Coronavirus (Covid-19) has pretty much changed everything for all of us, from seeing our family and friends to working from home.
For some white-collar workers, the benefits of their new home office far out-weigh the negative, no stressful daily commute, no office politics.
Clare Tighe is a MBACP registered Psychotherapist and Coach, with a private practice based in Cheshire. She explains how to thrive right now, today...
The late May Bank Holiday has given us an unprecedented view into the relationship between the Prime Minister, Boris Johnson and his senior adviser, Dominic Cummings. In a dismissive engagement, Boris has refused to discipline his trusted friend, choosing to back the somewhat murky account of Cumming’s activities during the lockdown, over the frustrations of the British Public, MPs and indeed members of the Conservative Party.
From a communications perspective, what on earth were they thinking?
The advert which has since been removed was shown to children who logged on for their daily PE lesson with Joe Wicks. Kellogg’s originally placed its Pringles advertising on the fitness star’s YouTube channel in March, when it was targeted predominantly at adults. However, the channel has since become popular among children as they partake in Wicks’ PE lessons.
Hordes of creative professionals are trading in their office jobs to start home-based agencies, according to the founder of a new virtual network.
The lockdown startups are flocking to The KitchenTable Community, a peer-to-peer support network that encourages its members to form commercial partnerships, share knowledge and generally root for each other.
Media training – The top 5 things that the best media trainers teach you
You’ve got a great story and you’re about to get your five minutes of fame on the TV or, the radio or, perhaps even on an online podcast. You need to answer you’re interviewers questions but most importantly communicate what you are there to plug, don’t your waste your opportunity and don’t blow it by sounding wooden.