1 July 2020

Celebrity PR agencies play an essential part in maintaining a celebrity’s image, securing brand deals, updating their social media channels and securing appearances for them at events. These agencies are responsible for securing bookings, and ensuring that the celebrities they represent stay relevant and popular.

We take a look at 5 of the best celebrity PR agencies in Australia:

Markson Sparks is a celebrity management and publicity organisation and they have almost 40 years of experience in their field. They also host political, charitable, corporate and fund-raising events featuring many famous names including Nelson Mandela, Tony Blair, George Bush and Bill Clinton. “Our talent bank and speakers bureau opened its doors in 1995 and today provides access to celebrities, statesmen, TV personalities, recording artists, sporting legends and speakers from around Australia and across the globe.” They provide many services from media relationship building and event creation and management to crisis management and product, service and company launches. They represent many celebrities including best-selling author and TV host, Ajay Rochester, actor and presenter Alan Dale and TV presenter, Belinda Green.

Morrissey Management is a celebrity PR agency based in New South Wales in Australia. They describe themselves as “Focussed. Considered. Energetic” they have a decorated history of representing some of Australia’s top celebrities and talent over the 31 years since they were founded. They work together with major agencies to best represent their clients to fulfil all of their needs. Their hand-picked team have over 30 years of experience to help guide their clients towards the successful careers that they are looking for in the entertainment industry.

SF Celebrity Management proudly manages the careers of some of Australia’s most famous media identities. They pride themselves on representing “a unique selection of the country’s most high profile identities in the fashion, sporting, media and entertainment industries.” These clients include Natalie Barr, Phoebe Burgess, Cameron Williams and Michael Usher. They provide a wide range of services including contract negotiation, endorsements, public appearances, event hosting and public speaking. They’ve worked with many big name brands including Mercedes-Benz, Adidas, Vogue, Swarovski and Specsavers.

Profile is a leading talent agency based in Australia which represents some of the “finest media talent and artists in Australia” They have a unique selection of celebrities which allows them to best find brands to partner them up with to secure sponsorships and celebrity endorsements. They encourage long-lasting relationships with their clients in order to get to know them better to be better able to represent their clients in the most effective and efficient way possible. They represent some of Australia’s best known TV and Radio personalities such as Alex Dyson, Andrew O’Keefe and Dannii Minogue.

IMG Engage works with brands and agencies as well as talent and influencers to provide the best possible opportunities for both of these groups whether this is product placements, sponsorships or endorsements. They work with celebrities and influencers at a local scale as well as at a global scale. They’ve worked with many companies including 7 eleven and Uber eats, and many celebrities and influencers including Angela Giakas, Tina Yong, Jasmine Dowling and Richy Sand. They offer talent and influencer identification, in-depth audience analysis, creative solutions, content creation and management, paid media amplification as well as results and reporting, which they call 360 degree campaign management, covering all of the aspects of management. They work closely with major social media platforms including TikTok, YouTube and Instagram

Markson Sparks – With nearly 40 years of experience, Markson sparks is one of Australia’s premier publicity and celebrity management organisation.

Morrissey Management – Founded in 1989, they represent some of Australia’s most famous actors, presenters and voice artists

SF Celebrity ManagementThey work with some of Australia’s most well recognised media identities, working specifically in media, sport and entertainment industries.

Profile Talent Management They represent many television and radio stars including Alex Dyson, Andrew O’Keefe and Dannii Minogue. They pride themselves on really valuing their talent and assisting them in all aspects of their careers and professional life.

IMG Engage – They’re a Celebrity PR agency that works with many celebrities and influencers throughout Australia