Anna was previously at EMAP and Thomson Reuters based in New York. Even in her students days she was Campus Brand Manager for StudentBeans.com
My marketplace is exciting right now because everything is changing. Technology means marketing is constantly evolving so what worked for you last year might not work this year. It is all about continuously testing, measuring and readjusting!
The secret of a good client / agency relationship is contact. Regular meetings even (especially!) if you feel you don’t have anything to discuss and of course transparency - don’t ever assume either side knows something, tell them!
The person I most admire in the wine industry is Laura Catena. She is the most inspirational person I’ve met, she is the ‘face’ of Argentine wine – actively marketing the Mendoza wine region and alongside that she runs two wineries, is an ER doctor in San Francisco and a mother of three!
An agency should never patronise...
A client should never change their mind mid project, take time to develop the brief in advance of appointing an agency
We could learn a lot from Uber & Deliveroo. Both saw a gap in the market and went for it, with incredible results
If I had £1000 to spend on marketing I would establish a killer logo and website
The piece of work that I am most proud of is the successful launch of our international beer awards
The best part of my job is the variety. My role covers marketing, sales, events, PR and journalism in both the B2B and B2C space. Working in the wine, beer and spirit industries isn’t bad either…