DA is the integrated digital advertising business of Axiata Group Berhad, one of Asia's leading telecommunications groups
Shanghai, China and Kuala Lumpur, Malaysia – Cosmose AI (“Cosmose” or “the Company”), the platform that predicts and influences how 1 billion people shop offline, today announces a strategic partnership with ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. The new partnership will help Cosmose expand its presence in Southeast Asia and provide ADA with rights to market Cosmose’s platform.
Cosmose AI’s data technology uses anonymous mobile user IDs and high-precision location information to empower some of the world’s most prominent companies including LVMH, Richemont, Walmart, L’Oreal and Samsung. The Company’s platform will provide ADA’s customers in Southeast Asia with a much more granular level of customer insights and complement ADA’s existing offering to a variety of industries such as retail, shopping malls, quick service restaurants (QSR), and fast-moving consumer goods (FMCG).
ADA will be launching three products, powered by Cosmose AI’s platform, as part of the partnership, combining the best of ADA’s online data with the best of Cosmose's offline technology. These are:
- ADA Media Planning powered by Cosmose – to help retailers recover traffic after the pandemic;
- ADA Location Analytics powered by Cosmose – to provide anonymised data on consumer behaviour;
- Offline SDK powered by Cosmose – to create a seamless shopping experience for retailers looking to integrate their mobile apps with offline stores
Partnering with ADA is a key milestone for Cosmose’s goal of becoming an operating system for the physical world. Cosmose currently gathers insights from over 360,000 stores. With this partnership, Cosmose is significantly expanding its capacity, with a goal of covering 100,000 stores in Malaysia by 2021. By 2022, the Company aims to expand its ecosystem to over 2 billion smartphones and 10 million stores across Asia. Cosmose also plans to launch its service in other countries in Southeast Asia, the Middle East and India.
Miron Mironiuk, CEO and Founder of Cosmose AI, said: “We’re really excited to be working with such powerhouse partners as ADA. We have big goals to expand our presence in Southeast Asia, and ADA’s leadership in the region will help us achieve our ambitious targets. We’ve really enjoyed collaborating with the team at ADA to develop products that bring the best of Cosmose AI’s technology to empower local retailers.”
Srinivas Gattemneni, CEO, ADA, said: “This partnership with Cosmose is not only exciting, but truly complements our deep data and AI capabilities and their in-depth offline behavioural analysis. Together, we are able to offer our clients in nine markets across South and Southeast Asia enhanced digital and offline offerings, whilst helping Cosmose to reach its expansion goals.”
Vittorio Furlan, Head of Business Insights, ADA, said: “We are thrilled over this partnership with Cosmose and the new offerings we can jointly bring to our clients. With brick and mortar going through radical changes – eCommerce first, and now COVID-19 lockdowns – customers still want to have the best in-store experience. Cosmose combined with ADA’s Retail suite of products, is the natural response to retailers and brands.”