W has launched a new corporate communications division, W Enterprise, which combines its media, tech, corporate, B2B and BrandLab clients under a single umbrella.
The 11-strong team includes former senior newspaper, magazine, business and broadcast journalists working with the latest technology and tools to provide a full business communications suite. It will be led by W’s head of media and corporate, Becky Charles, as head of W Enterprise.
W Enterprise’s services include media and stakeholder engagement, business leader counsel, media impact analysis, digital optimisation, thought leadership, brand consultancy, media coaching, crisis expertise, editorial development and “horizon scanning”.
The division already represents a wide range of companies pivoting their business models for the digital age – including £13bn unicorn WeWork, digital boutique Trouva, Shortlist Media, London Evening Standardand the i newspaper.
Charles said: “We work with incredible businesses that are outstanding in their fields, disrupting their industries and thinking differently. W Enterprise encapsulates this mindset. It recognises the need for a new approach to communications that can deliver real business impact; empowering company leaders to reach their audiences in the most effective ways.”
Warren Johnson, W’s CEO and founder, said: “Enterprise has always been at the core of W’s DNA. This evolution recognises how important this new breed of companies continues to be to our business and how much we are willing to invest this space.”