Aileen is Head of Consumer Insight at McDonalds heading up their UK strategy for what is undoubtedly a new world for one of the world's most loved and most recognised brands. To understand the McDonalds consumer is surely to undertand the nature of Britain as a whole today. She started out as an Industrial chemist before switching sides to become a Senior Researcher for Proctor and Gamble. She has also worked agency-side with TNS where she worked for the UK's leading brands for 14 years. She then went in-house to Debenhams before joining McDonalds. She knows a thing or two about UK consumers...
Maya Orr is PR Manager for Lidl UK responsible for day to day media relations, CSR initiatives and with a special interest in Lidl's drinks' offering. Maya has spent the previous 8 years in UK PR agencies working predominantly on consumer PR campaigns. She has excellent contacts within UK media and values honesty and getting to the point above all else.
Helen Trevorrow is the Founder of Unspun.agency. Previously she ran a super little PR agency called Green Row which fought hard against the big boys providing a big agency service at a small agency price. Prior to that she worked for many big PR agencies and was in-house European Communications Manager for DoubleClick Inc.
She created Unspun because there seemed to be little independent insight about agencies and thought the industry as a whole could do with more transparency.
Unspun is about what has actually happened rather than what agencies say will happen in the future. She hopes the industry embraces Unspun in the positive way it has been intended.
Awards without spin? Can there be such a thing? The Unspun awards are for the best work in the marketing industry based on positive feedback throughout the year from clients that have worked with them.
There is no entry fee. There are no judges.