Helen Trevorrow is the Founder of Unspun.agency. Previously she ran a super little PR agency called Green Row which fought hard against the big boys providing a big agency service at a small agency price. Prior to that she worked for many big PR agencies and was in-house European Communications Manager for DoubleClick Inc.
She created Unspun because there seemed to be little independent insight about agencies and thought the industry as a whole could do with more transparency.
Unspun is about what has actually happened rather than what agencies say will happen in the future. She hopes the industry embraces Unspun in the positive way it has been intended.