Since the coronavirus was declared a global pandemic, the advertisement market has taken a hit, despite this however, there have still been many successful marketing campaigns. Many businesses have struggled during this uncertain period; however, some companies have been able to thrive. Many businesses have started marketing campaigns to try and promote their business and bring in new customers during this lockdown period. We take a look at some of the best lockdown marketing campaigns:
GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads.
The 5 steps to get agencies back to work. Follow these 5 steps to get your marketing agency back open with a happy and safe team.
Zoe Ward-Waring is the Managing Director of Sunny Side Up Communications, which helps good brands grow sales, share and stature. She says....
For some white-collar workers, the benefits of their new home office far out-weigh the negative, no stressful daily commute, no office politics. Clare Tighe is a MBACP registered Psychotherapist and Coach, with a private practice based in Cheshire. She explains how to thrive right now, today...
The advert which has since been removed was shown to children who logged on for their daily PE lesson with Joe Wicks. Kellogg’s originally placed its Pringles advertising on the fitness star’s YouTube channel in March, when it was targeted predominantly at adults. However, the channel has since become popular among children as they partake in Wicks’ PE lessons.
The agency scene is flourishing in East London with several big start ups and a new resurgence in the design scene. What makes Hackney such a proponent of art, design and creativity?
John Ashton tells us why so many creative agency talent are taking the plunge to set up their own at home businesses
In the age of bullish digital sales what is the future of customer experience in retail?
You’ve got a great story and you’re about to get your five minutes of fame on the TV or, the radio or, perhaps even on an online podcast. You need to answer you’re interviewers questions but most importantly communicate what you are there to plug, don’t your waste your opportunity and don’t blow it by sounding wooden.