If you employ an agency and want to get the best from them, here is the single most important thing you need to do...
Anna is Head of Marketing for the IWSC Group. She runs marketing and communications for the globally renowned International Wine and Spirit Competition and their numerous brand spin-offs and innovations. Her job takes her all over the world regularly working with individuals and agencies in the U.S., South America, Asia and Australia. Her remit encompasses hundreds of live events, publications, digital and brand comms.
We polled clients to create a definitive list of the key top 5 things that really annoy clients. It is all so simple, and yet so complicated, the language of relationship is subtle but do what you can and think of this list when you think about your clients (and keep them happy and smiley)...
Oli is a marketing professional with a specialism in understanding and interpreting the customer experience. He started at Cable & Wireless, headed up marketing at education innovator Whizz Education before developing numerous digital product offerings for O2/Telefonica customers including O2 Tu Go http://www.o2.co.uk/apps/tu-go and a current partnership with Mozilla https://www.mozilla.org/en-GB/firefox/hello/
Aileen is Head of Consumer Insight at McDonalds heading up their UK strategy for what is undoubtedly a new world for one of the world's most loved and most recognised brands. To understand the McDonalds consumer is surely to undertand the nature of Britain as a whole today.
Maya Orr is PR Manager for Lidl UK responsible for day to day media relations, CSR initiatives and with a special interest in Lidl's drinks' offering.
Helen Trevorrow is the Founder of Unspun.agency. Previously she ran a super little PR agency called Green Row which fought hard against the big boys providing a big agency service at a small agency price. Prior to that she worked for many big PR agencies and was in-house European Communications Manager for DoubleClick Inc.
She created Unspun because there seemed to be little independent insight about agencies and thought the industry as a whole could do with more transparency.