Oli is a marketing professional with a specialism in understanding and interpreting the customer experience. He started at Cable & Wireless, headed up marketing at education innovator Whizz Education before developing numerous digital product offerings for O2/Telefonica customers including O2 Tu Go  http://www.o2.co.uk/apps/tu-go and a current partnership with Mozilla https://www.mozilla.org/en-GB/firefox/hello/

Aileen is Head of Consumer Insight at McDonalds heading up their UK strategy for what is undoubtedly a new world for one of the world's most loved and most recognised brands. To understand the McDonalds consumer is surely to undertand the nature of Britain as a whole today.

Maya Orr is PR Manager for Lidl UK responsible for day to day media relations, CSR initiatives and with a special interest in Lidl's drinks' offering.

Helen Trevorrow is the Founder of Unspun.agency. Previously she ran a super little PR agency called Green Row which fought hard against the big boys providing a big agency service at a small agency price. Prior to that she worked for many big PR agencies and was in-house European Communications Manager for DoubleClick Inc. 

She created Unspun because there seemed to be little independent insight about agencies and thought the industry as a whole could do with more transparency.